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#JEEP 4X4 SUPER BOWL COMMERCIAL TV#
Hyundai who is a big TV ad spender in the US has released a statement saying that they were breaking their ad streak with the Super Bowl (12 out of the last 13 years). Brands including Kia, Audi, BMW, Lexus, Porsche, Mercedes-Benz and Volkswagen are among the advertisers who have said they have no plans to run ads during the game. In the COVID era though, major car brands who traditionally advertise during the Super Bowl have decided to take a break and instead direct their large budgets to more sensible initiatives. Things we’ve come to expect from Super Bowl ads are big name celebrity cameos, funny storylines and memorable moments. So, if you’re planning on spending that type of dough to advertise to the biggest engaged TV audience in the world, you better put on a fantastically memorable show. It’s estimated that a 30 second ad spot can cost between $5 million and $5.6 Million USD. With viewership like that, advertising during the game commands big dollars.
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The American Football Super Bowl (think AFL Grand Final on steroids) has an audience of over 103 million people worldwide, the majority of which are in the US. The Kansas City Chiefs and Tampa Bay Buccaneers go head-to-head this Monday (Sunday American time) for Super Bowl LV.